Dreamers And Unicorns By Abhijit Bhaduri - Must Read

Abhijit Bhaduri. Image via: Instagram/abhijitbhaduri

In his new must-read, Abhijit Bhaduri, a talent and management coach, describes that the world is more diverse and therefore needs a new mindset. Leadership, talent strategies, organizational culture are the pilots of growth and they turn a startup into a market shaper. He describes in his book that five major shifts shape the post-COVID world. These shifts include- work remotely; co-existence between machines and humans; tangible to the intangible form of communications; rising importance of psychological and emotional safety; and the introduction of beta and improved versions of almost everything.  

The book describes how COVID-19 transformed the market; the companies that were once flourishing face bankruptcy; the print media industry is on the verge of extinction; fake news and misinformation are almost colliding with real news and information. However, one of the most remarkable transformations that took place is the emergence of new business models. Due to the socio-economic changes that COVID inevitably caused, the consumer purchasing pattern had undergone a drastic change, leading to the formation of these new business models. These new models require soft skills and creativity. People with them are being flooded with opportunities.  

 

The book says that transformation is crucial to stay relevant. With the examples of Tesla, Amazon, Walmart, and others where the business bloomed because of adaptability to transformation, many others eroded. The education and entertainment industry shifted to an online format replacing theatres and schools with OTT platforms and online classes. COVID-19 went from being called unprecedented to ‘new normal’ because it is still clear whether we are at its beginning, middle or end.  

The most admirable aspect of this book is its importance to mental health, which is a lingering problem. The book describes many must-have leadership qualities in this new era, such as communicating digitally, attracting and engaging the audience, and describing how to develop and manage these qualities. The book is an essential read for those who wish to have a startup in this ‘new reality.' 

Author:
Swayambrita Basu