9 Effective tips for Blogging and getting audience

The first thing you learn when you’re blogging is that people are one click away from leaving you. So, you’ve got to get to the point, you can’t waste people’s time, you’ve got to give them some value for their limited attention span. - Alex Tabarrok  

Tabarrok rightly puts it that your writing style will be the ultimate mantra for an effective blog. With limited attention span of your audience, you can either entice them or keep them at bay with just one click. So here this article will throw some light on 9 effective steps for blogging. Though this is not exhaustive but you can read through to sail smoothly. 

1. Write for yourself first – To take the first step towards blogging; At first write for yourself. Have a critical mind to analyse beyond your ideas.  

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• Think, whether you are liking your write-up.  
• Question yourself: Will you, as an audience, like to read the whole text? If not, why?  
• Work both on your strengths and your weaknesses. This is a key element to decipher your connection with your readers.   

2. Get concepts from your audience: Audience is your patron. 

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Audience will guide you to sail through this online race. So, if you can connect with them on regular basis, they will suggest your topics. But before that be careful, you must listen to your inner calling. Like, which genre of writing will keep you afloat even after 6 months or years after?  

Hope, you don’t want to quit the scene. Right! So, hang on! 

3. Comprehend your audience. 

Don’t ever under estimate your audience. They will give you feedback regarding your blogs. So, keep an open mind for constructive criticism. This process will aid you to sharpen your skill as a blogger.  

Always keep an open dialogue with them and work on their suggestions to perfect your art of business. 

4. Love your present readers. 

Whenever you have published your blog on platforms like, WordPress or Blogger etc. You will have your set of audience. That means you have offered your blog for the outer world to add their comments. 

They will judge you, appreciate you or moreover can troll you. But you may never know when your blog can become viral? Though there is a debate whether every viral content is worth sharing or not but you can’t deny the fact that it has immense power to get noticed!  

So, love your existing readers and respect their opinions. 

5. Be consistent. 

This is a mantra for every business i.e., consistency. Write on regular basis either daily, weekly or fortnightly. But if you are serious in your business, write on daily basis. Fix on your ideas, research well, be careful with your references. DON’T ever indulge in plagiarism. Respect others work to earn your respect.  

You can be inspired by others but structure your blog according to your own niche style. 

6. Keep it short. 

There is a saying in the field of journalism – KISS & TELL. That means Keep It Short Simple & Tell the Story. It goes with the concept of effective blogging too. When your audience is a click away to skip your page. The method to hold on to your audience, is to tell a story, in a few words.  

We can say, brevity is the key. 

7. Give it time.

Believe me, if you love to write. You will give your time no matter what? So, time will pay you dividends. It will gain your regular audience. There is an audience for every genre of writing. 

•  Focus on your daily target.  
• Try to write at least 500 words daily.  
• Make it a habit. As if you are writing on your diary.  

8. Write catchy headlines.

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Headline is said to be the crest of every write-up. So, if it fails to convey the message well to your readers; then forget about your efforts on your research. You must think captivating headlines that will trigger interest in your audience to read your blog till the end.  

So, practice writing enticing headlines to grab attention of your readers but remember Don’t misguide them! 

9. Be Yourself.

This is what will give that niche touch to your blogs. Have that personal touch. Don’t pretend to be what you are not. Your readers know you through your blogs, so be an open book, which can be read whenever they feel like.  

So, we come to an end of this blog. Hope you enjoyed reading and start blogging from today!  

Author:

Prof. Moumita De Das,
SOMC, Adamas University.